🧾 Outcome‑First Price Proposal Template

Here’s a proposal structure that executives and procurement both love. Lead with outcomes and value, then provide transparent pricing and a clean path to production. Attach a procurement‑first appendix for details.

1) Executive Summary

• Outcome statement and cost of delay.
• Breakeven months (conservative/base/upside).
• Recommended tier + go‑live date.

2) Value Model

Inputs (volumes, conversion, hours saved), outputs (impact/month, breakeven), and assumptions. Link to an editable calculator.

3) Tier Table (Outcomes First)

Essential / Recommended / Advanced rows for outcomes, governance, support; features second. Highlight Recommended.

4) Terms Map

DPA, SLA, renewal policy, support tiers, status page.

5) Pilot Path

Time‑boxed plan, owners, success metrics, fees credited to production, go‑live date.

6) Procurement Appendix (Attached)

Itemized pricing table, controls matrix, integration sheets, renewal details.

✅ Checklist

❓ FAQ

How long should the main deck be? 6–10 slides, with appendix links. Keep the narrative tight.