What is lead generation?

Lead generation is the process of attracting and converting prospects into potential customers who have expressed interest in your company's products or services through various marketing and sales activities.

How much should B2B companies spend on lead generation?

B2B companies typically allocate 40-60% of their marketing budget to lead generation activities, with high-growth companies investing 8-12% of total revenue in lead generation efforts.

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📅 Published: August 15, 2025 ⏱️ 17 min read 🏆 Complete Guide

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